Don’t wait for perfection. Good enough is good enough. There is time for refinement later. It’s not how great you start—it’s how great you end up.
American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
I call this, “Don’t worry, be crappy” approach—inspired by Bobby McFerrin’s song “Don’t Worry, Be Happy.” Eric Ries, author of The Lean Startup, calls this the minimum viable product (MVP).
Ries explains the MVP concept in this way: It is not necessarily the smallest product imaginable, though; it is simply the fastest way to get through the Build-Measure-Learn feedback loop with the minimum amount of effort. The goal of the MVP is to begin the process, not end it.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Book) by
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American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
