Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
Loading...When we are at these early stages in design . . . often we’ll talk about the story for the product—we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
