It’s easy to be optimistic, but it’s more helpful to think about trade-offs and fallback plans in a cool moment before you get started.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
All it takes to turn potential hindsight into happy foresight is keeping your eyes open and asking the right questions. Failing isn’t the only way to learn.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
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