It’s better to adjust the scope intentionally at the start than be surprised when new information pops up down the road to amend your plans. Research is an excellent prophylactic against unexpected complexity.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Research matters even if you’re designing something you believe to be totally novel, current behaviours determine whether your design has a chance of being relevant and intelligible to the participants.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
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