Eric Karjaluoto

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

Marketing & Advertising

Content Marketing
Storytelling

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Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Communication
Content Creation
Content Marketing
Contrast
Persuasion

Your brand is the story that others recall when they think of you.

Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

Branding
Storytelling

People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.

Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

Communication
Content Creation
Storytelling

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

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Related Quotes

Steve Adams

Your brand is the story that others recall when they think of you.

Laura Busche

Jonah Berger

Steve Adams

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