Eric Karjaluoto

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

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Surprise me!

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.

A legendary branding strategist, author and originator of the concept of Positioning.

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

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