Edward de Bono

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.

A British physician, psychologist, author (Six Thinking Hats), inventor, and philosopher. He originated the term lateral thinking.

Other

Experience
Expert
Judgement

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As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Experience
Technology

Good judgement comes from experience. Experience comes from bad judgement.

Jim Horning

An American computer scientist and ACM Fellow.

Experience
Judgement

Certainly, a disconnect occurs when the marketing lives apart from the reality of the product experience.

Bryan Eisenberg

Internationally recognized authority and pioneer in online marketing.

Collaboration
Experience
Product Design

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David Carson

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