What do people mean when they ask for simplicity? They want the simplicity of one-button operation, but with all of their favourite features. It simply is not possible.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Everyone wants simplicity, but that request misses the point. Simplicity is not the goal. We do not wish to give up the power and flexibility of our technologies.
My single-button garage door opener may be simple, but it hardly does anything. If my cell phone only had one button it certainly would be simple, but all I could do would be turn it on or off: I wouldn’t be able to make a phone call.
The aspects of things that are most important for us are hidden because of their simplicity and familiarity. One is unable to notice something because it is always before one’s eyes.
An Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics and the philosophy of mind. He is considered by some to be the greatest philosopher of the 20th century.
People prefer simplicity. Given the option, any sane person will choose the simple path over one that’s more complicated.
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.
A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!
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