Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
Industrial Design
UX Design
As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.
David Carson
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
Creativity & Ideas
Experience
Technology
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Creativity & Ideas
Innovation & Adaptation
Product Design
Messages don’t prompt the brain to action. But as ideas, they do!
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.