If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

The Design of Everyday Things (Book) by Donald A. Norman

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Design & Arts

Creativity & Ideas
Flops & Failures

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Surprise me!

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain

Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.

Creativity & Ideas

It is better to be good than to be original.

Ludwig Mies van der Rohe

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

Creativity & Ideas
Living Spaces

Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.

Dr. Augustine Fou

A Chief Digital Strategist at Marketing Science Consulting Group.

Branding
Business
Case Studies
Flops & Failures
Re-Branding

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Creativity & Ideas
Innovation & Adaptation
Product Design

Donald A. Norman

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