- Design & Arts
- Marketing & Advertising
- Context
- Influencers
- Perception
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Kenneth J. Hiebert
A professor of graphic design at the University of the Arts in Philadelphia.
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The truth is, all design is subjective. What one person likes, another person hates. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers.
Tom Greever
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
- Communication
- Context
- Subjectivity
It is a known condition that when you begin to pay attention to something you have never really looked at before you will begin to see it everywhere. You eventually begin to feel as if the thing is out to find you, instead of the other way around.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
- Familiarity
- Inspiration
- Novelty
- Perception
Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
- Perception
- Psychology