- Design & Arts
- Marketing & Advertising
- Context
- Influencers
- Perception
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Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.
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Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
Daniel Kahneman
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
- History
- Illusion of Reality
- Inspiration
- Perception
- Storytelling
What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
- Perception
- Product Design