Alex White

Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.

A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.

Design & Arts

Design Principles
Space
White Space

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White space is the lungs of the layout. It’s not there for aesthetic reasons. It’s there for physical reasons.

Derek Birdsall

An internationally renowned British graphic designer.

Horror Vacui
Minimalism
Space
White Space

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Dieter Rams

A German industrial designer closely associated with functionalist school of industrial design.

Design Principles
Industrial Design

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Perception
Psychology

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Derek Birdsall

Jakob Nielsen

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William Lidwell

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