Derek Birdsall White Space

White space is the lungs of the layout. It’s not there for aesthetic reasons. It’s there for physical reasons.

Derek Birdsall
Derek Birdsall

An internationally renowned British graphic designer.

A few words on Horror Vacui

Horror vacui – a tendency to favor filling blank spaces with objects and elements over leaving spaces blank or empty.

Recent research into how horror vacui is perceived suggests a general inverse relationship between horror vacui and value perception—that is, as horror vacui increases, perceived value decreases.

For example, in a survey of more than 100 clothing stores that display merchandise in shop windows, the degree to which the shop windows were filled with mannequins, clothes, price tags, and signage was inversely related to the average price of the clothing and brand prestige of the store.

In general, to promote associations of high value, we should favor minimalism for affluent and well-educated audiences and horror vacui for poorer and less-educated audiences, and vice versa.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

Universal Principles of Design

Universal Principles of Design (Book) by William Lidwell Kritina Holden

  • Design & Arts
  • Horror Vacui
  • Minimalism
  • Space
  • White Space
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Surprise me!