When asked what the shortest poem he had ever written was, Mohammed Ali replied “Me, We”. While it’s true there’s no collective without the individual contribution of every member, we forget that the individual needs the collective just as much. Through collaboration, individuals achieve far more than they ever could do alone.
Loading...People don’t think in terms of information. They think in terms of narratives. But while they focus on the story itself, information comes along for the ride. Stories, then, can act as vessels, carriers that help transmit information to others.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.
An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.
When marketers go out with a budget, and that budget is meant to communicate the wonderful experience customers will have, things fall apart if all the other factors such as production, logistics or finance aren’t lined up to deliver the promised experience.
Internationally recognized authority and pioneer in online marketing.
An experienced product and design leader with a successful track record leading product and UX design teams from strategy to delivery. Author of the book Articulating Design Decisions.
