Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Excellence
Perfectionism
Simplicity
Don’t wait for perfection. Good enough is good enough. There is time for refinement later. It’s not how great you start—it’s how great you end up.
Guy Kawasaki
American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
Minimal Viable Product
Perfectionism
To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
Excellence
Perfectionism
Simplicity
Any product that needs a manual to work is broken.
Elon Musk
A business magnate and investor. The founder, CEO, and chief engineer of SpaceX, Tesla and other companies.