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George Armitage Miller
An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.
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The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
- Psychology
- UX Design
- UX Research
A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
- Design Thinking
- Problem Solving
- Usability
- UX Design
