Entrepreneurship

Entrepreneurship

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Our goal isn’t to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.

Jony Ive
Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

  • Design & Arts
  • Entrepreneurship
  • Design Thinking
  • Money
  • Motivation
  • Product Design
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Simplicity is not merely a layer that can be grafted onto a business. It isn’t available in a pre-packaged version. It doesn’t work with an on/off switch.

Ken Segall
Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

  • Entrepreneurship
  • Project Management
  • Simplicity
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An interesting fact about innovation is that the biggest revelations don’t always come from deliberate discovery or sound scientific theory. Instead, they develop piecemeal over time through random chance, as well as trial and error.

Matt Ridley
Matt Ridley

A British journalist and businessman. He is best known for his writings on science, the environment, and economics.

  • Entrepreneurship
  • Other
  • Innovation
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Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.

Dr. Augustine Fou
Dr. Augustine Fou

A Chief Digital Strategist at Marketing Science Consulting Group.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Business
  • Case Studies
  • Flops & Failures
  • Re-Branding
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