Laws of UX

Laws of UX

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The total complexity of a system is a constant: as we make the person’s interaction simpler, the hidden complexity behind the scenes increases.

Larry Tesler
Larry Tesler

A pioneering computer scientist who helped make it easier for us to interact with computers, whether cutting and pasting text or selecting text by dragging a cursor through it. Tesler worked at Xerox PARC, Apple, Amazon, and Yahoo!

  • Design & Arts
  • Complexity
  • Laws of UX
  • Simplicity
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Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.

Walter J. Doherty
Walter J. Doherty

Researcher at IBM Systems, famous for his paper on the human-computer interactions and the requirement for a computer response time to be 400 milliseconds or less.

  • UX Design
  • IxD
  • Laws of UX
  • Timing
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At no point should your task require the user to hold more than seven items in their working memory at any moment.

George Armitage Miller
George Armitage Miller

An American psychologist who was one of the founders of cognitive psychology, and more broadly, of cognitive science.

  • Design & Arts
  • Laws of UX
  • Product Design
  • UX Design
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People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing.

Jon Yablonski
Jon Yablonski

Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.

  • Design & Arts
  • Aesthetics
  • Laws of UX
  • The Value of Design
  • UX Design
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Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the underlying functionality of the system.

Jon Yablonski
Jon Yablonski

Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.

  • Design & Arts
  • Aesthetics
  • Laws of UX
  • The Value of Design
  • UX Design
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Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wizards of UX
Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

  • UX Design
  • Design Principles
  • IxD
  • Laws of UX
  • Timing
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An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better.

Jon Yablonski
Jon Yablonski

Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.

  • Design & Arts
  • Aesthetics
  • Laws of UX
  • The Value of Design
  • UX Design
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
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