By fixating on the first reasonable solution or the most familiar solution, designers not only miss out on flexing their own skills but also risk missing out on the best possible ideas.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Loading...Most of the time we don’t choose the best option — we choose the first reasonable option.
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
Loading...Sometimes you need to push past the first obvious idea to uncover the best possible solution to your problem. Your first idea might not be your worst option, but it might not be your best one either.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
Loading...There are some serious drawbacks to running with your first flash of insight, and we should all learn to value the importance of multiple concepts.
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.
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American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.
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