Future Trends

The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

Tania Vieira

An user experience designer, writer and ethical design researcher based in Lisbon.

Design & Arts
Future Trends
UX Design

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Marketing & Advertising

Fad is a wave in the ocean, and a trend is the tide

Fad is a wave in the ocean, while a trend is the tide

A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

Future Trends
Strategy & Planning

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The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.

Tania Vieira

Fad is a wave in the ocean, while a trend is the tide

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