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Beauty

Beauty

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Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Beauty
  • Design Thinking
  • Psychology
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Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
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When it comes to design, beauty boils down to two things: fulfilling a function well and bringing joy. In other words, beauty in design is less about aesthetic beauty and more about how well it helps us perform certain tasks.

Alan Moore
Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

  • Design & Arts
  • Beauty
  • Design Principles
  • Good Design
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