“Conversely, bad design more often than not inhibits and frustrates us. To give a modest example, a beautifully crafted pair of socks protects our feet and gives us pleasure when we wear them, whereas poorly crafted socks may chafe our feet and fray quickly. And where’s the joy in that?”
A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.