When it comes to design, beauty boils down to two things: fulfilling a function well and bringing joy. In other words, beauty in design is less about aesthetic beauty and more about how well it helps us perform certain tasks.

Alan Moore
Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

“Conversely, bad design more often than not inhibits and frustrates us. To give a modest example, a beautifully crafted pair of socks protects our feet and gives us pleasure when we wear them, whereas poorly crafted socks may chafe our feet and fray quickly. And where’s the joy in that?”

Do Design: Why Beauty is Key to Everything - Alan Moore