- Marketing & Advertising
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
- Marketing Jokes
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- Marketing & Advertising
Joke – What is the safest place to hide a body?
What is the safest place to hide a body?
The second page of Google.
- Marketing & Advertising
- Marketing Jokes
- Design & Arts
- Marketing & Advertising
Face-ism – The ratio of face to body in an image perception!
Face-ism ratio, the ratio of face to body, influences the way people on images are perceived!
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
- Design & Arts
- Marketing & Advertising
- Design Principles
- Perception
- Psychology
- Marketing & Advertising
Jonah Berger – If something is built to show, it’s built to grow – Apple Marketing Strategy
Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.
- Marketing & Advertising
- Branding
- Mimicking
- Observability & Visibility
- Social Proof
- Marketing & Advertising
Jonah Berger – Evolution video, a clever Trojan Horse for Dove products
Evolution video clip, a clever Trojan Horse for Dove products
The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
- Marketing & Advertising
- Content Creation
- Storytelling