The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
Repeated exposure to stimuli for which people have neutral or positive feelings increases the likeability of that stimuli.
Interestingly, the longer a stimulus is exposed, the weaker the exposure effect. The strongest effect is achieved when exposures are so brief or subtle that they are subliminal (not consciously processed), or when they are separated by a delay.
Universal Principles of Design by William Lidwell & Kritina Holden
Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.
Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!
It was found, that irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.
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