- Marketing & Advertising
What is the safest place to hide a body?
The second page of Google.
- Marketing Jokes
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- Marketing & Advertising
The Exposure Effect – Communist Propaganda Lenin
The exposure effect
The exposure effect has always been a primary tool of propagandists. Ubiquitous positive depictions, such as these of Vladimir Lenin, are commonly used to increase the likeability and support of political leaders. Similar techniques are used in marketing, advertising, and electoral campaigns.
- Marketing & Advertising
- Influencers
- Perception
- Psychology
- Marketing & Advertising
Fad is a wave in the ocean, and a trend is the tide
Fad is a wave in the ocean, while a trend is the tide
A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.
- Marketing & Advertising
- Future Trends
- Strategy & Planning
- Marketing & Advertising
Jonah Berger – Evolution video, a clever Trojan Horse for Dove products
Evolution video clip, a clever Trojan Horse for Dove products
The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
- Marketing & Advertising
- Content Creation
- Storytelling
- Design & Arts
It’s no secret that inspiration has a will of its own
It’s no secret that inspiration has a will of its own.
It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.
- Design & Arts
- Creativity & Ideas
- Inspiration