American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
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People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
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