Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

Limited Supply Scarcity
Learn more

People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

  • Entrepreneurship
  • Marketing & Advertising
  • Branding
  • Pricing
  • Scarcity
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Learn more

Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.

Scott A. Dennison
Scott A. Dennison

American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.

  • Entrepreneurship
  • Marketing & Advertising
  • Pricing
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...