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Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.
Gregg Berryman
A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.
- Design & Arts
- Clarity
- Design Skills
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