Vince Lombardi

The design process is the one of sifting through the less important to find the essential.

An American football coach, and executive in the National Football League (NFL).

Design & Arts

Design Thinking
Industrial Design
UX Design

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Surprise me!

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

When something exceeds your ability to understand how it works, it sort of becomes magical.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Industrial Design
Intuitive Design

Showing your colleagues and clients the messy design process can be a bit like making sausage: sometimes it can ruin their appetite for the meal.

Leah Buley

A veteran of the experience design industry, author of the book The User Experience Team of One, and VP of Experience at Publicis Sapient.

Complexity
Design Process
Design Thinking
Product Development

What users say they want is rarely the solution that would best solve their problems. User requests are symptoms of unmet goals and needs, not the solutions.

Doug Collins

UX designer, writer speaker, mentor within the UX community and the founder and leader of The NUXers, a Denver-based group aimed at giving new UX professionals the skills they need to be successful in the business world.

Design Thinking
Problem Solving
Product Design
Usability

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