It’s good to remind ourselves that User Experience is a value loop: if value goes out to the people who use the product, it’s highly likely that value will come back to the creator, the organisation, the investor sponsoring the product. Value out equals value back in.
If value goes out to the people who use the product, it’s highly likely that value will come back to the creator. Value out equals value back in.
Joe Natoli
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).