Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!
Every experienced UX designer knows that animation is one way to visually engage people while loading or processing is happening in the background.
However, did you know that purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.
Loading...Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the underlying functionality of the system.
Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design.
People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
