Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wizards of UX
Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

Every experienced UX designer knows that animation is one way to visually engage people while loading or processing is happening in the background.

However, did you know that purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

The Collection of Books Every UX Designer Should Read!

The Collection of Books Every UX Designer Should Read! (Book) by Wizards of UX

  • UX Design
  • Design Principles
  • IxD
  • Laws of UX
  • Timing
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