Paul Rand

Without contrast, you are dead.

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design & Arts

Design Principles

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Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Industrial Design
UX Design

Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

Design Principles
IxD
Laws of UX
Timing

Progress bars help make wait times tolerable, regardless of their accuracy.

Wizards of UX

This quote is hard to attribute to one particular person as it is a generally accepted piece of advice repeated by many. It is part of the collective wisdom of Wizards of UX!

Animations
Design Principles
IxD
Timing

People do judge books by their covers, internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
First Impression
Psychology
UX Design

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William Lidwell

Wizards of UX

Wizards of UX

William Lidwell

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