Paul Rand

Without contrast, you are dead.

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design & Arts

Design Principles

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Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Industrial Design
UX Design

Never mistake legibility for communication. Just because something is legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Communication
Design Principles
Legibility
Typography

Rules can be broken – but never ignored.

David Jury

A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.

Creativity & Ideas
Design Principles

That a user should not be kept waiting unnecessarily is an obvious and humane design principle. It is also humane not to hurry a user; the more general principle is: Users should set the pace of an interaction.

Jef Raskin

An American human–computer interface expert best known for conceiving and starting the Macintosh project at Apple in the late 1970s.

Design Principles
UX Design

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Related Quotes

William Lidwell

David Carson

David Jury

Jef Raskin

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