Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.
Alex White
A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.
Design Principles
Space
White Space
People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
First Impression
UX Design
The impression, and not just the first one, is largely formed at the entry point, physical or attentional, to a system or environment. People do judge books by their covers and Internet sites by their first pages.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
UX Design
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams
A German industrial designer closely associated with functionalist school of industrial design.