To settle for second best is a violation of the rules of simplicity

To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.

If you submit only the work you believe in 100 percent and approve only the work you believe in 100 percent, you own something that no one can take away from you: integrity.