As Ken Kocienda describes in his book “Creative Selection”, demos were fundamental to his work at Apple. He and his team used them to highlight the potential, explore the concepts, show the progress, prompt the discussion, and drive the decisions for making our products.
On top of that, every Apple demo review had a decider, the person with the sole authority to approve or not, and the prerogative to declare what would happen next. Demos served as the primary means to turn ideas into software.
Loading...What is considered delightful depends a lot upon the context. The actions of a kitten or human baby may be judged fun and cute, but the very same actions performed by a cat or human adult can be judged irritating or disgusting.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
