As Ken Kocienda describes in his book “Creative Selection”, demos were fundamental to his work at Apple. He and his team used them to highlight the potential, explore the concepts, show the progress, prompt the discussion, and drive the decisions for making our products.
On top of that, every Apple demo review had a decider, the person with the sole authority to approve or not, and the prerogative to declare what would happen next. Demos served as the primary means to turn ideas into software.
Loading...If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.
An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Products that require a high degree of behavioural change are doomed to fail even if the benefits of using the new product are clear and substantial.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
The push for simplicity has a purpose. Stripping away non-essential features makes products easier for people to learn from the start and easier to use over time.
Software engineer and designer who worked for Apple for over fifteen years. Ken worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.
