Have you noticed how the attractive appliance of yesterday no longer looks quite as attractive today. For example the Mini Cooper automobile, so charming and cute at the time of its launch, may look dated, old-fashioned, and dull to many of us Today.

Human adaptation creates a challenge for design, but an opportunity for manufacturers: When people tire of an item, perhaps they will buy a new one. Indeed, the essence of fashion is to make the current trends obsolete and boring, turning them into yesterday’s favorites.

How to deal with the diminishing impact of familiarity

If you want to learn more about how to deal with the diminishing impact of familiarity, check Don Norman’s book: Emotional Design.