We need to respect our readers, give them something interesting and always remember that they’re human. Our job is to hit that sweet spot where our message meets readers’ interest – and turn that interest into action.
Loading...Nobody cares! Your reader isn’t eagerly waiting for your [marketing] copy. In fact, they’d rather not read it at all. You have literally seconds to capture their attention before it jumps to something else.
UK-based copywriter and author of books on content writing.
Stories can act as vessels, carriers that help transmit information to others. In other words, stories carry things, a lesson or moral, information or a take-home message. No wonder that people tell stories for the same reasons they share word of mouth. Some narratives are about social currency, some are driven by emotions or retold for their practical value.
A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
What if we started using different font or typographical treatments to indicate the veracity of statements?
Distinguished speaker and content strategist, known for his expertise in design, bias, and social justice, with presentations at prominent events like TEDNYC, SXSW Interactive, and UX Copenhagen.
