Our lives are too complex. Products are far too complex. It is a world-wide problem. The solution? It’s obvious, and plausible: make things simpler. “Why can’t products be simpler?”

While complexity can be tamed, it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution. The solution is to understand the total system, to design it in a way that allows all the pieces fit nicely together, so that initial learning as well as usage are both optimal.