Research matters even if you’re designing something you believe to be totally novel, current behaviours determine whether your design has a chance of being relevant and intelligible to the participants.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Familiarity breeds assumptions and blind spots. Your desire to find out needs to be stronger than your desire to predict.
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
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