There is always an easy solution to every problem—neat, plausible and wrong.
Henry L. Mencken
An American journalist, essayist, satirist, cultural critic, and scholar of American English. He commented widely on the social scene, literature, music, prominent politicians, and contemporary movements.
Problem Solving
Simplicity
Familiarity breeds assumptions and blind spots. Nothing slows down design and development projects as much as arguing over personal opinions.
Erika Hall
Design consultant & co-founder of the famous Mule Design Studio. Erika is also known as an insightful speaker & writer on the topics of UX research & design.
Problem Solving
Subjectivity
UX Research
Creativity arises from our ability to see things from many different angles.
Keri Smith
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
Creativity
Inspiration
Perception
Most of the time we don’t choose the best option — we choose the first reasonable option.
Steve Krug
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.