The aspects of things that are most important for us are hidden because of their simplicity and familiarity. One is unable to notice something because it is always before one’s eyes.
Ludwig Wittgenstein
An Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics and the philosophy of mind. He is considered by some to be the greatest philosopher of the 20th century.
Curiosity
Familiarity
Inspiration
Simplicity
Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?
Alan Moore
A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.
Communication
Design Thinking
Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.
Theo Rosendorf
A graphic designers and author of the book "The Typographic Desk Reference".
Design Thinking
UX Design
Sometimes you need to push past the first obvious idea to uncover the best possible solution to your problem. Your first idea might not be your worst option, but it might not be your best one either.
Audrey Bryson
A user experience researcher and designer with 10 years of experience working in higher education and communications industries.