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Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
Dr. Augustine Fou
A Chief Digital Strategist at Marketing Science Consulting Group.
- Entrepreneurship
- Marketing & Advertising
- Branding
- Business
- Case Studies
- Flops & Failures
- Re-Branding
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