For new products and services to stand a chance, they can’t just be better, they must be nine times better.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Loading...Old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Loading...As the level of exposure to the novel art increases with time, familiarity with these unconventional objects of art also increases and results in greater acceptance and popularity.
A Human Factors specialist at Lockheed Martin–Space Operations and NASA. Human-computer interaction expert.
Loading...Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Loading...For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Loading...It is a known condition that when you begin to pay attention to something you have never really looked at before you will begin to see it everywhere. You eventually begin to feel as if the thing is out to find you, instead of the other way around.
Canadian conceptual artist and author of several bestselling books including How to be an Explorer of the World - The Portable Life/Art Museum.
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