Ideation

Ideation

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Most of the time we don’t choose the best option — we choose the first reasonable option.

Steve Krug
Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

  • Design & Arts
  • Ideation
  • Iteration
  • Problem Solving
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There are some serious drawbacks to running with your first flash of insight, and we should all learn to value the importance of multiple concepts.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • UX Design
  • Ideation
  • Iteration
  • Problem Solving
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Sometimes you need to push past the first obvious idea to uncover the best possible solution to your problem. Your first idea might not be your worst option, but it might not be your best one either.

Audrey Bryson
Audrey Bryson

A user experience researcher and designer with 10 years of experience working in higher education and communications industries.

  • UX Design
  • Ideation
  • Iteration
  • Problem Solving
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
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