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Content Creation

Content Creation

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Stories are an important source of cultural learning that help us make sense of the world. They provide a quick and easy way for people to acquire lots of knowledge in a vivid and engaging fashion.

Jonah Berger
Jonah Berger

A professor at the Wharton School of the University of Pennsylvania. An expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Storytelling
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Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Steve Adams
Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

  • Marketing & Advertising
  • Communication
  • Content Creation
  • Content Marketing
  • Contrast
  • Persuasion
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