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What people say they do isn’t always a perfect match for what they actually do. Observe the actual action, you may pick up on a few things that they’re not verbalizing. When it comes to user behavior, seeing is most definitely believing.
Joe Natoli
UX designer who writes books, runs podcast and teaches public about designing and building great products that deliver meaningful user experience (UX).
- Design & Arts
- Asking Customers
- Interviewing
- UX Research
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