The high face-ism photographs emphasize more cerebral or personality-related attributes like intelligence and ambition.

The lower face-ism photographs emphasize more physical attributes like sensuality and physical attractiveness.

It is likely the result of unconscious processes resulting from a mix of biological and cultural factors.

Takeaway

Consider face-ism in the representation of people in photographs and drawings:

• When the design objective requires more thoughtful interpretations or associations, use images with high face-ism ratios.
• When the design objective requires more ornamental interpretations or associations, use images with low-face-ism ratios.