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Consumers have a hunger for a clear message about the determinants of success and failure in business, and they need stories that offer a sense of understanding, however illusory.
Daniel Kahneman
An Israeli-American psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioural economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences.
- Entrepreneurship
- Other
- History
- Illusion of Reality
- Inspiration
- Perception
- Storytelling
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