Vince Lombardi

The excellence of a good design is in direct proportion to its clarity and simplicity.

An American football coach, and executive in the National Football League (NFL).

Design & Arts
Other

Clarity
Industrial Design
Simplicity

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Surprise me!

If we design and construct products in such a way that the people who use them achieve their goals, these people will be satisfied, effective, and happy and will gladly pay for the products and recommend that others do the same.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Design Thinking
Industrial Design
Product Development

Blunt is Simplicity. Meandering is Complexity.

Ken Segall

Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.

Clarity
Life is Complex
Simplicity

If you make a startlingly beautiful and original design, the front face of your product doesn’t need to bear neither the company logo nor the name of the product. It stands for itself. It becomes a cultural icon.

Christopher Stringer

An industrial designer, formerly working for Apple. During his 22 years at Apple, he contributed to the design of the PowerBook, iMac, iPod, iPhone, iPad, MacBook and Apple Watch.

Branding
Industrial Design

Everyone looks at things but very few people see effectively. Designers must be able to see. Seeing means a trained super-awarness of visual codes like shape, colour, texture, pattern and contrast. These codes make a language of vision, much as words are building blocks for verbal language.

Gregg Berryman

A professor at California State University and a practising design consultant and author of several articles and books on design theory and tips on visual communication.

Clarity
Design Skills

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Related Quotes

Alan Cooper

Ken Segall

Christopher Stringer

Gregg Berryman

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