It is important to remember that many devices are available to make layouts exciting. The purpose of the grid is to provide consistency to the layouts, but not necessarily excitement - which will be provided by the sum of all the elements in the design. 

Massimo Vignelli
Massimo Vignelli

An Italian designer who worked in a number of areas ranging from package design through house-ware design and furniture design to public signage and showroom design. 

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