The content determines the container – a basic truth in book design.
Massimo Vignelli
An Italian designer who worked in a number of areas ranging from package design through house-ware design and furniture design to public signage and showroom design.
It is important to remember that many devices are available to make layouts exciting. The purpose of the grid is to provide consistency to the layouts, but not necessarily excitement – which will be provided by the sum of all the elements in the design.
Massimo Vignelli
An Italian designer who worked in a number of areas ranging from package design through house-ware design and furniture design to public signage and showroom design.
Consistency
Grids & Layouts
There is no recipe for a good layout. What must be maintained is a feeling of change and contrast.
Alexey Brodowitch
An Russian-born American photographer, designer and instructor who is most famous for his art direction of fashion magazine Harper's Bazaar from 1934 to 1958.