Good enough is not enough.
If you submit only the work you believe in 100 percent and approve only the work you believe in 100 percent, you own something that no one can take away from you: integrity.
To settle for second best is a violation of the rules of simplicity, and it plants the seeds for disappointment, extra work, and more meetings. Most disturbing, it puts you in the worst possible business position: having to defend an idea you never believed in.
Ken Segall
Author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years working for NeXT and Apple, and also for Dell, Intel and IBM.
- Design & Arts
- Project Management
- Excellence
- Perfectionism
- Simplicity
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