Loading...When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.
An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.
We designers create tools. Tools that you can live in, sit on, eat with, tools that enable communication and support learning, creating, and mending. Our tools can be powerful, they can be beautiful, and on many occasions they’re not motivated by understood or articulated needs.
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
